I also want to point out that as someone in eCommerce (since 2006), American culture as a whole has shifted from patience to a must-have-now attitude, bolstered primarily by services like Amazon Prime that have the infrastructure to meet these demands.
That is a serious problem that smaller brands and merchants will have to overcome because the expectation doesn't shift from store to store like it once did. The expectation is ingrained as a part of our culture.
That is a serious problem that smaller brands and merchants will have to overcome because the expectation doesn't shift from store to store like it once did. The expectation is ingrained as a part of our culture.
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